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What a bizarre line of discussion going on in the media world, and presumably in the boardroom at Tim Horton's corporate headquarters. Human waste (a.k.a. Karla Homolka) gets out of jail after a long visit and goes immediately to . . . a television studio. In an exclusive interview, she admits that her heart's desire is to go out right after her media performance and get an iced cappuccino at Tim Horton's. Now there appears to be interest and hand-wringing about whether this undesired endorsement is good or bad; how to react; etc. (Globe & Mail story here: Ice-coffee craving gets cool reception.) From the story, by way of example:
Faced with the stamp of approval of a reviled criminal, the popular coffee-and-doughnut chain took pains yesterday to distance itself from Ms. Homolka. [Emphasis mine]Really? Can anybody imagine that Tim Horton's is any more or any less because somebody says they want a particular beverage? Well . . . I suppose that would be the logical outcome for anyone convinced in the power of celebrity endorsement. No matter how silly.
Does anybody have any idea whether Bernie Goetz preferred Pepsi or Coke?
Posted by Grayson at July 6, 2005 07:38 AM