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This article made its rounds late last week. Here the Globe & Mail, makes its take on a Ried report that indicates spam is decreasing in Canadian mailboxes: Less spam feeds Canadians' appetite for e-mail. The first snip:
New privacy laws and the use of spam filters by individuals and Internet providers helped lower the amount of unsolicited e-mail to 49 per cent of all electronic mail, down from 68 per cent in 2003, according to Ipsos-Reid's quarterly survey of Canadian Internet trends.Frankly, I've got to be from Missouri on this one. Nobody really knows how much spam there is or isn't.
More interesting to me is the following snip:
Two-thirds of survey respondents said e-mail is now their most preferred method of communication, up sharply from 58 per cent a year earlier. And 56 per cent said e-mail has made them more efficient at the office, up slightly from 54 per cent. . . . In addition, with less spam to wade through, Canadians are becoming more receptive to permission-based e-mail marketing. Last year, 79 per cent signed up to receive e-mails from one or more websites, up from 77 per cent in 2003. [emphasis mine]
That says a lot about the "good enough" effect of the systems that are available as we need them and get used to them.
Posted by Grayson at March 13, 2005 02:56 PM