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Yellow Pages Group FINALLY buys SuperPages according to this TorStar item: Yellow Pages Group buys Telus SuperPages. Here are some quotes from the story:
"This will give us a single brand coast to coast, it will expand YPG's geographic footprint, reaching 93 per cent of total population in this country — and clearly will give us a collection of the most comprehensive and complete print and online directories." [says Marc Tellier]That's pretty good coverage. And, it's both electronic and traditional paper.
"This will allow us to offer (advertisers) the possibility of multiple-market buys, to put together a national platform of value-added local search content and clearly to further strengthen the YPG value equation," Tellier said.One should read: "electronic" implicitly in that statement.
So, how's that for all the information that's fit to print . . . or post . . . or call up on your wireless device - no matter where you are or when?
Posted by Grayson at March 7, 2005 07:41 AM