Raid's new slogan: You're really f**ked

Remember the very successful ad run for Raid(TM) bug spray? They were cute cartoony things that ended with "Kills bugs dead." Anyway, scientists have figured out how to get rid of cockroaches in a very effective manner, as described in this Reuters piece: Cockroach 'Come-Hither' Scent Could Conquer Them. The lead:

WASHINGTON (Reuters) - The sexy scent used by female cockroaches to attract males could be the best tool yet against the creepy pests, U.S. researchers said Friday.

They made an artificial version of the mating pheromone used by the bugs and hope it could be used to lure them into traps.

Whoa! Surprise, surprise, surprise . . .

Posted by Grayson at February 21, 2005 07:39 AM