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I've been busy over the past months writing to support the reason for a new advertising response service that a colleague and I "invented" and is being tested in the next few months. A couple are here ("Losing the Name Game") and here ("From Martial to Marital Marketing").
Briefly, the first one is about the problem with CRM and the desire to capture names and personal information from everyone that a marketing business comes in contact with. The second is about the shifting consumer environment and how we marketers have to get over our addiction to "pushing" so that we can engage with consumers and let them pull relevance from us.
Please, my readers, have a browse through. Your comments are, as always, welcome.