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Not really technology per se, but Coke and ClearChannel are doing a text messaging response test in the Ottawa market. Those living here will see outdoor media (bus shelters, etc.) with the Coke C2 offer and call to action with a mobile access capability. Here're the details:
Txt "TRIP" to 265322 (once a day, everyday)
I don't know what the prize is exactly, but it would help if you tried -- a lot.
Posted by Grayson at November 16, 2004 08:24 AM