Down below is a post about an article that found sex was being used to sell drugs [shock, horror, indignation]. I think I said something to the effect of . . . "What-eeevvvverrrrrr." Today, another item about cell phone ads being sexed up. This time it's a wireless telco, an electronics monolith, and several academics saying, yeah that's how we sell stuff in broadcast.
So, again, not to put too fine a point on it: What-eeevvvverrrrrr.